Digital Advertising Blog
Solving Digital Advertising's Problems
Recent Posts
Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands
World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative , a mobile...
November 10, 2020
Security Researchers Find New Loophole in IAB’s Ad Fraud Prevention Framework
Thousands of apps are masquerading as premium publishers in order to bypass new industry-wide protections...
July 10, 2018
How To Avoid Digital Ad Fraud And Reach Your Real Audience
I’ve always had a hunch about online advertising, particularly substantiated by Facebook, that most of...
July 6, 2018
5 Reasons Why Your Digital Advertising Metrics Are Inaccurate
If you ask any marketer the big advantages that digital advertising has over traditional, analog...
July 6, 2018
Everything You Know About Viewability Could be Wrong
When it comes to conversions, there is a lot going on below the fold. New...
July 5, 2018
GDPR is giving new life to programmatic guaranteed deals
Much as contextual targeting is experiencing a rebirth due to the arrival of the General...
July 5, 2018
5G is coming and will change digital advertising in more ways than you think
4G brought about video streaming, app stores, programmatic auctions and an entry point into the...
July 2, 2018
Why the Industry Is Fed Up with Ad Fraud Solutions
Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with...
July 2, 2018
Facebook now forcing disclosure of every ad from every brand
Brand pages will now link to all the ads for that brand currently running on...
July 2, 2018
The Rise of Social Ad Fraud and How to Combat It
Despite being engulfed in several scandals of late—especially the widely-publicized Cambridge Analytica scandal that resulted...
June 28, 2018
Facebook’s new ad transparency tools will reportedly launch this week
Last October, Facebook announced that it would start requiring advertisers to disclose their identities when...
June 28, 2018
Google rebrands its adtech suite to simplify its offering for marketers and media owners
Google has undergone a wholesale rebrand of its adtech wares by unifying its DoubleClick products...
June 27, 2018